Mobotag, developed by Marta Lwin reveals the hidden layers of a city through an active exchange of location based media and text messages via the cellphone. This brings in a new era of collaborative phone tagging of the city. Part virtual graffiti, part walking tour, "mobotag" creates a spontaneous and easy way for tagging a neighborhood via the cellphone. Send and view messages, images, videos and sounds and see art, read stories, and watch a hidden layer of the city reveal itself.
By sending a text message to "mobotag", with your city location, you begin an interactive tour of a neighborhood. Using a unique geocoding feature, "mobotag" tells you what other messages exist in your local area. In the near future "mobotag" will also feature art projects including "flyHere," a mobile phone audio installation featuring native bird calls; "bugBytes," collectible graphical bugs originating at major telecoms around NYC; and "lookHere," a written work in short form by a native NY writer.