Tata Business Excellence Model, or TBEM as its known in the short form, is a wonderful framework to enhance the quest for excellence in the Tata Group. I was fortunate enough to attend a three day session on this excellence model to observe the intricacies of this model. It was quite a learning experience and it made me realize the need for the alignment of goals, guidance of the vision. mission and objectives, and effective communication to create the focus on the results for the on going survival of the organization. After all, what is business if it works only for profit without delighting its stakeholders in the process?