The Amul Story..

7 03 2005

Just finished reading The Amul India Story by Ruth Herediya. The book traces the development of dairy movement in India, starting from a small place called Kaira district, backed by the vision of Sardar Vallabhai Patel to build institutions like GCMMF and NDDB and the brand called Amul. The initiative and dynamism shown by Verghese Kurien-a professional manager, Tribhuvandas Patel-a visionary farmer,H.M.Dalaya- technologist to fight against all the odds is quite commendable. The book describes the toil and hardships faced by these committed individuals in shaping the co-operative movement in India through Kaira Co-operative. I was quite surprised to know that a lot of technology that involved spray drying and processing of buffalo milk was first developed in India and Amul dairy in Anand was the largest milk processing plant in Asia when it first got started. The amazing part of this co-operative is that it collects milk from direct village primary co-operatives or the villages and does the value addition in the product and markets it. So the Villagers concentrate on producing more milk where as the GCMMF takes care of the sales and distribution part of it. This way, the rural India is enriched by the creation of micro-enterprises leading to the formation of self-sufficient and developing communities. Its truly delightful to see how a profitmaking enterprise aids in community enhancement leading to the fulfillment of the altruistic vision. Truly Amul is a dream realized through grit, passion and conviction of all the members! The triumph of rural India!!


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