A display of Intent and Interest..

22 02 2005

We have a course this trimester called Indigenous Management, taught by our director Mr. Bhupatkar. As a part of this,I had to study the traditional copper ware industry in Pune. I paid two visits to the Paud Chowk and Manik Chowk in Pune and the findings are eyeopeners. They showed me, how the traditional enterprises stood the test of times and how the Indian artisans adapted their skills and talent to manufacture world class products. These traditional copper ware workers who used to manufacture water heaters, utensils used their skills to design contemporary articles like flower vases, decorative articles etc and they are also exporting it to other countries like Dubai, Holland defying the modern marketing fundas like promotions, advertising, sales rooted in a small region. Hats off to their fighter spirit!!

What interested me is that they are several families which are involved in this work since centuries and they carry their work with passion and pride. They are a real happier lot and their publicity happens through word of mouth. Guess their happiness lies in the quality of life they have and the interest they show in the work they do. Their intent to do something, their struggle to survive the changing times.. Really impressive!


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