A glimpse of Lijjat Papad!

11 08 2004

I started a project with LIJJAT Papad, an all-women organization. Its where I got a glimpse of what can happen if a pool of people get together to assert themselves.. It was wonderful to see this micro enterprise which turned out into a 300 crore company in India using a traditional Indian family type management style.

Every woman working there is an owner of the organization and I could see that they are working with love and enthusiasm which springs from their sense of ownership. They are called Bhaginis (sisters) and each one has a say in the management of the organization. The organization is managed the way these women manage their family… Nothing called branding or organized marketing, here product sells through word of mouth indeed…

In this raging world of theory, business, ROI and procedures, it was refreshing to see this particular organization which is creating value and profit by adding value to the life the poor women and providing them an opportunity to assert their independence. Hats off to Lijjat!



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